Growth’s illusion
Chasing growth is a big distraction. Beware the desire to grow for growth’s sake. I’m sure for shareholders of publicly traded stock the idea of never-ending growth seems like a fine idea. But when businesses focus on growth they forget about other things. You can’t grow to an enormous size without losing some quality or the connection to your customers along the way. Being bigger doesn’t guarantee that you’ll be more profitable or less likely to fail. Being the owner of a $2M business with 50% margins is so much better than owning a $20M business with 5% margins. Less to manage but with the same result.
